At first glance, it's hard to associate Yang Yongjia, the general manager of Guangdong Wanruitong Cable Industry Co., Ltd., with an entrepreneur who has been deeply rooted in the industry for nearly 20 years. His speech is simple and straightforward, his eyes clear and penetrating, and his words carry the pragmatism and honesty characteristic of the Chaoshan people.

"I am not some kind of 'elite.' I simply followed in my father's footsteps, ran the business with integrity, and made my way to where I am today." His words shattered the stereotypes people had about "second-generation entrepreneurs.".

Yang Yongjia, General Manager of Guangdong Wanruitong Cable Industry Co., Ltd

A 15-year-old's promise carries the livelihood and hopes of two generations

Yang Yongjia's fate with the cable industry was sealed at the age of 15. One late night, he was sound asleep on the sofa in the factory office when his father's hoarse voice jolted him awake. His father, worn out and weathered, looked at him and said, "Do you want to go to college properly, or should you come out and help me sooner? I'm too tired."

In that moment, a mist rose in Yang Yongjia's eyes. Without hesitation, he gave his father a firm promise: "Just work a couple more years, and I'll come out soon to help you." This promise became the compass of his life.

In 1998, amid the wave of layoffs in state-owned enterprises, Yang Yingzhao, my father, keenly sensed the untapped potential of the national infrastructure market and founded the "Wantong" wire and cable factory. At that time, it was still a small factory producing rubber-sheathed cables as OEM for Chaoshan cable enterprises.

In my father's generation, there was no "want to do," only "can do." As long as they could feed their families, they were willing to endure hardship and toil

Interview with General Manager Yang by the Publicity Department of Guangdong Cable Association

In 2007, 18-year-old Yang Yongjia took over Wantong, resolutely abandoning the exam-oriented education system and stepping into society ahead of schedule. Starting from the most basic level, he familiarized himself with every step of the cable production and sales process.

At that time, the small factory was still struggling to survive under the shadow of another brand—"always at risk of being kicked out," which became his greatest driving force.

Two years later, he made a move that astonished the industry: the strategic acquisition of a renowned Taiwanese cable giant. From then on, Wantong developed its own DNA: cross-strait technological integration, full industrial chain control, over 40 core patents, and more than 3,000 product specifications... transforming from a OEM workshop into a model of modernized and large-scale development in China's cable industry.

Unified Chip, Connected Across the World

In 2011, the production license application was liberalized. Wanto's business license was registered in 1998, meeting the criteria for upgrading to a provincial-level enterprise. Yang Yongjia decisively elevated the company to a provincial-level enterprise and established the "Wanruitong" brand.

The product range expanded from a single rubber-sheathed cable to a full series of low-voltage cables. "The name 'Wanruitong' was coined by me—'Universal Core, Global Cable'—which embodies both my expectations for the company and my personal philosophy in life and work."

Wanruitong Cable Brand Logo

In 2015, he brought several salespeople from Chaoshan to Panyu, Guangzhou to set up a warehouse for warehouse sales. Production is still in the hometown, but the sales front end has entered the Pearl River Delta. Two or three years later, the effect was good and the reputation gradually rose.

In 2019, he relocated the entire production base and warehouse to Zengcheng, Guangzhou, achieving a strategic layout of "based in Guangzhou and radiating globally". Introducing automated production lines and intelligent warehousing systems, increasing production capacity by three times. Simultaneously establish a research and development team, carry out industry university research cooperation, and continuously invest in green manufacturing and product innovation.

Breaking the deadlock with 'speed' and achieving long-term success with 'stability'

Along the way, Wan Ruitong has taken steady and steady steps.

In the cable industry with severe homogenization, Yang Yongjia did not take the path of "opportunism", but found the most "stupid" and effective track - exchanging inventory for speed and winning trust with service.

In the cable industry, the most urgent task for customers is to 'meet the deadline'. If there is a power outage on the construction site or if the cable is excavated, waiting for one more day will result in an additional loss. Based on this pain point, Wanruitong has built nearly 200 million yuan in inventory, covering various models and specifications, achieving 'order today, delivery on the same day' and leading the way among peers in Guangdong.

Wanruitong Cable Warehouse Cable in Stock

Behind this' fast 'is not only the investment without cost, but also the responsibility to customers. Our employees live in the factory and are on standby 24 hours a day in emergency situations. Even late at night, as long as there is a demand on the construction site, we can deliver as soon as possible. This "urgent customer needs" service has accumulated a good reputation for Wanruitong and achieved counter trend growth during the epidemic period by taking advantage of the opportunity to boost domestic demand.

Front panoramic photo of Wanruitong Cable Headquarters

In 2023, Yang Yongjia made a bold decision to acquire a factory in Conghua, transform it into a cable production base, and complete the relocation by the end of 2024.

This nearly 40000 square meter base has doubled production capacity and expanded products from low voltage to medium voltage and higher end fields.

In the past, we rented factories in Zengcheng and dared not invest heavily, lacking a sense of belonging. To go far as a business, we must have our own 'base'. Our goal is to become a century old enterprise

Real scene of Wanruitong Cable CNAS Laboratory

Adhere to the principle of 'being a good person beforehand'

A brand is not a fancy advertisement or a loud slogan, but rather the trust of customers, a sense of responsibility and accountability. In Yang Yongjia's heart, a brand is like her own child, growing from scratch and thriving, and this cannot be separated from the word "quality".

Wanruitong has a "dead rule": raw materials are inspected before entering, and each process is "finished product random+fixed batch inspection". If there are problems in the intermediate links, the products are directly scrapped.

Cables are products that are related to safety, and we cannot be careless at all. If the raw materials are not qualified, we would rather not produce them; if there are problems in the production process, we would rather not deliver them. Although this "stupid method" increases costs, it maintains the bottom line of quality and has won recognition from international customers.

Last year, well-known Japanese corporate clients came to visit and not only highly praised the equipment efficiency of Wanruitong, but even said that it was "even better than the local ones in Japan".

In April 2025, a delegation of representatives from well-known Japanese companies visited the workshop

In October 2025, Wanruitong obtained the EU CE certification, covering various cables such as photovoltaic, data, and power, and obtained the "passport" to enter overseas markets.

Obtaining certification is not difficult, but the challenge lies in constantly striving for excellence in every aspect. The control of raw materials, production temperature, and start-up speed, as well as subtle differences, can all affect product quality. To obtain certification, the team has repeatedly adjusted and improved from raw materials to production and testing, putting in countless efforts.

In terms of enterprise management, Yang Yongjia has always adhered to the teachings of his parents to be a good person in advance. He believes that the core of talent is not ability, but morality and loyalty - "Only through training can we accumulate, but if morality and loyalty go wrong, it will be harmful to the enterprise

Mr. Yang and his team members

Wanruitong has no complex management hierarchy, no internal friction, and its employees are tied together, practicing the corporate culture of "one core for all, connecting the four seas". I try to streamline my management as much as possible, so that frontline issues can be brought to me as soon as possible and quickly resolved. Only with a group of people, one heart, and one task can we go far

Stable character first, growing towards the sun

Nowadays, Wanruitong adopts the model of "agent+direct contact with the first party", has firmly established a foothold in the cable industry in Guangdong, and has successfully been shortlisted for the Southern Power Grid project. But Yang Yongjia did not rush for success and always maintained a clear understanding that 'stability is more important than speed'.

When the market is good, some people advise me to increase leverage and expand my scale, but I know that the cable industry is a heavy asset industry, and one wrong step may lead to irreparable damage. The more extreme the environment, the more stable it is, and stability is necessary to go far

Mr. Yang accompanied Secretary General Qin Shiping of Guangdong Cable Association and his delegation to visit the exhibition hall

For the future, he has a clear plan: firstly, to continuously enrich the product line, extending from low and medium voltage to higher end fields such as high voltage and photovoltaic lines; The second is to expand the sales sector, increase the layout of state-owned enterprises, central enterprises, State Grid, Southern Power Grid and other projects, while relying on the EU CE certification, focusing on expanding the Southeast Asian market.

In addition, Wanruitong is also promoting digital transformation, creating exclusive mini programs, connecting the entire process of production, warehouse, sales, and quality inspection, and achieving "transparent services".

Digitization is not a gimmick, it is to improve efficiency and make customers feel more at ease. We are not afraid of fire and dare to make all aspects transparent, which means we have confidence in our products and services.

”In November 2025, Wanruitong was successfully selected as the "2025 Guangzhou Small and Medium sized Enterprise Digital Transformation Project" based on its excellent planning and solid steps in the field of digital and intelligent transformation and upgrading.

At the end of the interview, when talking about his father, Yang Yongjia smiled gently and said, "My father is now enjoying his old age, traveling everywhere, and officially handing over the baton to me. Being able to reassure him and carry forward the foundation he has created is my greatest happiness

When it comes to his own growth, he doesn't regret giving up on attending university, because in the social university, he understood three words: responsibility, accountability, and conscience. Without a diploma, I have obtained the toughest "passport to life" - to do things well and to do people right.

Mr. Yang, Secretary General of Guangdong Cable Association, and others took a photo together

In this era of pursuing "speed", Yang Yongjia and his Wanruitong are like a tough cable, not ostentatious or impetuous, rooted in practical work, and guarding their weaknesses to achieve long-term success.

They have proven over the past 20 years that true corporate competitiveness is not about taking shortcuts, but about the simple belief of "being a proactive person", the adherence to "quality as the root and service as the soul", and the clarity of "steady and steady growth towards the sun". And this' humble 'wisdom will eventually become the most precious confidence in the development of the industry.